Kubit

Users can now analyze Time to Convert (TTC) Funnels in the Significance Report. This is useful when addressing whether A/B tests statistically impacted conversion time through a Funnel. To create a TTC Significance Report: 

In the Funnel Report, start by building a TTC Funnel

Then go to the Significance Report activity 

In the Metric section, select Funnel from the dropdown and find the TTC Funnel you just made

Select the portion of the funnel you want to evaluate for significance. This can be the whole funnel or just one step

Select the <code>Average</code> or <code>Median</code> to measure significance by

Choose your Breakdown or Segment Significance Criteria

1. In the Funnel Report, start by building a TTC Funnel
2. Then go to the Significance Report activity 
3. In the Metric section, select Funnel from the dropdown and find the TTC Funnel you just made
4. Select the portion of the funnel you want to evaluate for significance. This can be the whole funnel or just one step
5. Select the <code>Average</code> or <code>Median</code> to measure significance by
6. Choose your Breakdown or Segment Significance Criteria
7. Execute the report

Users can now see the Percent of Total and Raw counts in the Stacked Column and Percentage Area charts. These options give visualizations flexibility and make it easier to see proportions or true counts where needed.

Significance and Query Visualization Updates

R389 - 2025-02-06

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Time to Convert Funnels in Significance

Visualization Options in Query Charts