Path is a great way to understand the steps users are taking in your product that occur between two critical events. This means you can see all possible ways a user navigates from something to another part of your experience.

Path is a Formula that leverages a Sankey diagram to display the different paths which subjects take between two events. You can think of Path as a Funnel in which you don't know all the steps in the middle. It is an instrument intended to aid your exploratory analysis of user journeys.

You have several options to customize your Path based on the use case you hope to understand.

When looking at a Path you can decide wether you want to 'Start' from a specific event or look backwards from an 'Ending" event.

In some cases a user journey is too long and you cannot see a path between the Starting and Ending Event(s) within the maximum amount of allowed steps (10). This is when it is useful to flip the direction and approach the problem from the other end.

As you build your Path it's important to identify the critical Starting and Ending events you want to analyze. These can be Virtual Events or standard ones. Be sure to select a starting and ending event that make logical sense, meaning they typically happen in sequence.

We also may have the option to choose 'Any' which allows you to Start from a specific event and end doing 'Any' event for even more openness.

Provides the option to analyze by an entity that has a unique id; typical subjects are User, Visitor, Device and Session

This is only applicable when there is a Breakdown in your Path chart.

Often you need to expose or transform some information to get a more meaningful Path. Kubit allows you to do this with the Merge, Expand and Fold arrows at the bottom of the controls.

Allows you to specify a list of events to be displayed as one event on the chart. Useful when you want to consider multiple events as one for the purposes of the analysis.

You can use Merge Events to collapse multiple events into one event group to be shown on the chart. Consider the following example:

Allows you to breakdown an event based on a property inside the Path.

Sometimes when using Path you would encounter user journeys where on some of the steps there are events which seen alone do not provide enough information. This is very typical for Page View or Action events.

Here is an example in which we expand a Favorite event by the App field:

Allows you to get rid of successive duplicate steps along the Path by folding them into one step.

Sometimes when you are exploring user journeys with Path there are multiple consecutive steps where the same event appears over and over (e.g. Page View, Screen, Click). Now you can get rid of successive duplicate steps along the path by folding them into one step.

Once your Path chart has computed you can further customize how much information you see on the visualization. If a path doesn't have enough users to be considered signifiant that path will be in the 'Others' section at the bottom of each step.

Once a Path analysis has been executed you can control the number of steps (up to 10) shown on the chart using the control arrows as shown below:

Once a Path has been executed you can control the discreet paths (up to 25) you see based on % of users who took them. By using the Up/Down arrows you can make the chart more or less granular exposing the most common to least common paths.

Top Paths as Funnels is a great way to see discreet paths without the potential noise of others on the same visualization.

Change the Mode of your Path to "Top Paths" which will show you the Top 10 Paths as Funnel charts.

For these Top Path Funnels you are able to:

If you apply a Breakdown or Segment to this Path in Top Paths mode you'll see the Top 10 Paths but sorted from the discreet groups you've created. This sort is based on # of subjects (Users/Sessions/Accounts etc.) who took the Path.

Each Breakdown/Segment will have their own Funnel and the name will denote what group it's comprised of.

Perhaps as you're looking at user journeys in Path you find one which is interesting and you want to make tweaks to your product to improve that particular journey. Then, you need to start monitoring the conversion rates within that journey over time, so you want to create a Funnel. Now you can do this with just a couple of clicks:

When you do this, the newly created Funnel infers the Partition, Subject, Time Unit, Date Range and Breakdown from the Path. The Order is set to Exact by default as this is what you see on the Path, but you can still change it.

There's also a few limitations: